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Rewire The Podcast


May 31, 2022

How can your personal development impact the strength of your brand? This week, Lindsay and Cait are joined by personal brand expert, Ushi Patel, to discuss why doing your inner work informs how you function within your business. Ushi also explains the ways you can set personal boundaries with social media, how you can connect to joy in work & life, and how your business can reflect your personal strengths.

Ushi is not only a personal brand expert but a creative consultant and an award-winning designer. Her work in business mentorship has a collective reach of millions globally, including the visual direction of campaigns for the empowerment of more than 300,000 women in India and Africa. Ushi’s multicultural approach and heartfelt visual storytelling has also inspired her clients to utilize her design talent and eye for their incredible homes, events, and weddings worldwide.


Show Notes:

-Ushi’s story of growing up in an Indian family and what inspired her to the world of branding

-Why the inner work is vital to starting a  business

-Ushi’s search for a calm and an energetic approach to creating her business

-Slowing down and getting into her body is how Ushi approaches her work with clients

-Your business is a mirror of who you are

-Spark of Genius™ methodology definition - a step-by-step approach on recalibrating and realigning your brand

-Your personal brand is the most valuable asset you have

-Creating awareness within your your business & personal life

-Ushi’s current inner work routine: movement, breathing, and baths

-Creating your Book of Awesome

-Connecting with joy - having this be the common denominator of your life

-Becoming aware of how stress response shows up in your body

-One of the things that will kill a brand is incongruence

-Ushi’s boundaries with social media & how it can help & hurt your brand

-The benefit of naps during the workday, burgers, and beer!

-The answer to presence lives in the body

Resources:

-Learn more about Ushi on her website & schedule a free consultation 

-Cait’s Instagram: @caitrossco

-Visit Cait’s Website

-Lindsay’s Instagram: @myvitalside

-Join Lindsay in her community: The Vital-Side Membership

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